Portfolio
CHAIRer
Furniture Design focusing on the CMF story.
BRAND
PIY is an innovative and inspiring unique flat-packed furniture brand. From the passive “Do it yourself” to the active “Play it yourself,” the brand is trying to achieve a playful style and also provide personalized service.
In this case, I want to make the chair being able to fit with the brand style and also allow consumers to have more fun.
IDEATION PROCESS
MATERIAL CHOICES
In order to increase the credibility of the product, I first conducted research on the current materials used by the brand.
And I found some potential improvements, as shown below.
The new choices
Choices in details
To make the pocket part more fun and playful (fit with the brand better),
I got some ideas to encouraging consumers to make their own materials for the pockets.
COLOR CHOICES
A chair is not just furniture.
It's a character like your friends.
A spokesman for your lifestyle.
*Brobdingnag is a fictional land, which is occupied by giants, in Jonathan Swift's 1726 satirical novel Gulliver's Travels.
And here I have a calendar with the tips that will be useful if you want to visit there!
In order to make the personality of each color appear specific and persuasive,
I created a mood board for each color, explained related trends, and a small animation to enhance the impression.
PERSONALITY SOURCE
TRENDING
After Pandemic
We found that after the pandemic,
people will be more eager to go out.
So we have the nature hugger.
PERSONALITY SOURCE
TRENDING
Personalized
With the GEN Z play more important role in
the world, it's more essential to give some
special, customized products.
PERSONALITY SOURCE
TRENDING
Chinese Style
There's a trend in china that the fashion
world combining old and new.
