BIO

Hi! My name is Yue Wu. I come from Hangzhou, known for its folklore and the beauty of West Lake. The city’s rich history sparked my love for reading, sketching, mythology, and storytelling. 

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Today, as a Designer, empathy is where my work begins. Understanding people’s lives, their stories, the decisions they are making, and why, I connect their insights to ideation. I go far and wild in order to find a creative approach to solutions. I look for opportunities for users to customize, interact with products, and also engage in a sense of play. Through design, I want to craft experiences that allow people to tell their own stories!