PROJECT
Research for CCBP
This was a project to support CCPB which was sudying neurodegenerative diseases. Through research and focus group, some solutions was proposed to help with recruitment.
FALL 2022
Group Work
(mainly contributed to research, ideation, and rendering)
OVERVIEW Of Research for CCBP
In this project, we were invited to work with Cincinnati Cohort Biomarker Program(CCBP) to help them promote the program.
We were targeting helping with recruitment. After various and detailed research, we propose to assist recruitment by providing more appropriate written materials.
Our vision is to help CCBP build and maintain the connection with participants.
NOTICE: This was a research-based project, aiming to provide possible directions and insights, the concepts were in the early phase.
PROCESS - MISSION STATEMENT
We had a meeting with people from CCBP at the beginning. They told us that the biggest problem for the project is recruitment. The goal is to get 5000 patients involved in 3 years, but the progress was kind of slow.
In this case, our mission statement for this project would be:
We seek to enhance the patient experience and the recruitment process in a way that maximizes patient retention and creates a safe and special place for both the researchers and the patients.
PROCESS - SECONDARY RESEARCH
LITERATURE REVIEW
After determining the topic, we searched for relevant papers which contained information or examples about medical recruitment.
During the process, some interesting insights we discovered were:
For medical-related projects, the most important thing was to make patients believe that this research would also bring value and benefits to themselves.
Also, it was important to learn that we had to really understand the archetype of the potential participants. So we could better plan a customized recruitment process.
The CCBP was recruiting patients with degenerative diseases such as Parkinson's and Alzheimer's disease. This was a group of diseases that may be inherited and often occur in old age. This understanding helped us to make further design decisions.
PROCESS - PRIMARY RESEARCH
FIELD RESEARCH
To have a better understanding of the research, we were allowed to observe a real interview of the program.
MY OBSERVATION
The patient was late and it took some time for him to
find the right way.
The patient was a little bit bored and tired after filling
out forms for 30 minutes. And his emotion was better
when started talking with the researcher but got
really tired at the end.
The patient can’t remember some information and
need time to search for it.
Some potential interviewees didn’t come because
of the commuting problems.
There was no clear sign for CCBP which could give
both researchers and interviewees a sense of
belonging
INSIGHTS FROM OTHER TEAMMATES
PROCESS - CODING FOR INSIGHTS
ANALYZING
CODING
Through gathering the key thoughts, we were able to code the paragraph, and make assumption:
PROCESS - CO-CREATION WORKSHOP
WORKSHOP
Based on previous research, we believe that the opportunity lies in improving the very limited existing promotional materials for CCBP.
So when we met with CCBP researchers, we brought some fragments of the initial promotional material and invited them to make a promotional trifold as they saw fit. And we further refine it by understanding the rationale and recommendations for their choices.
After the nice workshop with them, our group analyzed their choices and feedback. This helped us to make the decision of the final trifold and also inspired us to create materials to help CCBP build connections with their patients.
PROCESS - USER JOURNEY
USER FLOW
To summarize our findings, we made the user flow for current patients' experience. There were many parts that can be improved as listed with challenges.
USER JOURNEY
To summarize our findings, we made the user flow for current patients' experience. There were many parts that can be improved as listed with challenges.
INSIGHTS
1. Improving the overall patient experience should help draw in and retain patients.
2. There are issues with finding the location and parking for CCBP.
3. Paperwork, while necessary takes a lot of time during the visit and can be very draining for the patients to complete.
4. Some patients may need resources to help get them to their appointments when needed.
FINAL - CONCEPT
FINAL
In the final delivery, we designed related materials for the participants for different stages. Our solutions included tri-fold pages, greeting cards, project progress newspapers, and optimization of the existing website.
Considering that most of the potential participants are baby boomers with limited knowledge of intelligent devices, we were focusing on printing materials and improving the accessibility of the website.
NEXT FOR IMPROVEMENT...
What resources do you currently have in place for the patients that visit you?
How are the watch and phone retrieved from patients after they are done with them at home?
What else can we do to improve the patient experience and retain patients in the program?
What if there’s more diversity of ways for patients to participate
Contact >>>
+1 626 437 9725
